Today, “video-first” has become a reality for consumers and marketers alike.
One of the best ways to give your visitors some immediate information on your product or services is to have a video playing at the top of your Facebook business page commonly referred to as the “cover” photo area.
According to a recent survey, 60% of Facebook consumers watch branded videos on Facebook daily and 64% say that watching a marketing video on Facebook has influenced a purchase decision in the last month.
The unique size of Facebook cover videos can make it tough to figure out how to get started. The good news is that I can create a Facebook cover video for you. Below is a great example of a cover video I made for Dr. Marty Zaiac at the Greater Miami Skin and Laser Center. I shot all of the videos and designed all of the motion graphics. Visit the actual Facebook page and see it in action for yourself.
Quick Facts about Facebook Cover Videos
- Facebook cover videos must be a certain length both in the minimum and maximum lengths or Facebook won’t allow you to use it as a cover video on your page.
- The video resolution must be the right frame size.
- Videos will be cropped. For this reason, it’s important to keep any important images and text centralized so they won’t get cut out.
- Facebook lists the cover size specifications, but we’ve tested and confirmed that videos will be cropped so we know how to get your message out there with Facebook’s quirky cropping.
- One of the good things is that the cover videos autoplay on mute. When viewers first see your video, they won’t hear any audio unless they decide to opt in, so be sure your video makes sense with no sound.
- Cover videos loop by default, so you want a smooth transition when your video ends and starts again. You can ease awkward transitions by adding a logo or title.
Currently, cover videos are available only on Facebook pages. You can’t upload cover videos to your regular Facebook profile at this time, but who knows what the future holds?
If you need help creating a Facebook cover video please contact me.
